When looking for the best SEM (Search Engine Marketing) agency, here are some questions that you may want to ask:
- What is your experience with SEM campaigns?
- Can you provide examples of SEM campaigns you have managed and their results?
- How do you determine the target audience and choose the right keywords for an SEM campaign?
- What is your approach to creating ad copy and landing pages that convert?
- How do you measure and report on the success of an SEM campaign?
- What is your process for ongoing optimization of SEM campaigns?
- What is your approach to testing and experimenting with new SEM strategies?
- How do you stay up-to-date with changes in search engine algorithms and adjust SEM strategies accordingly?
- Can you provide references from previous clients?
- What is your pricing structure and how do you determine costs for SEM campaigns?
Asking these questions can help you get a better understanding of the agency’s expertise, experience, approach, and ability to deliver results for your SEM campaign.