Google Ads is a powerful platform for businesses to reach their target audience and drive results. To stay ahead of the competition and maximize campaign performance, Google PPC agencies continuously leverage new features and tools offered by Google Ads. In this article, we will explore 11 new Google Ads features that PPC agencies are using to achieve better results for their clients. By staying updated and implementing these features effectively, you can enhance your advertising strategies and drive greater success with Google Ads.

Responsive Search Ads

PPC agencies utilize Responsive Search Ads to create dynamic ads that automatically adjust to match user search queries. By testing different combinations of headlines and descriptions, agencies can optimize ad performance and increase click-through rates.

Local Campaigns

With Local Campaigns, PPC agencies can promote businesses with physical locations to local customers. By targeting specific locations and leveraging location extensions, these campaigns help drive foot traffic and increase conversions for brick-and-mortar businesses.

Smart Bidding Strategies

PPC agencies take advantage of Smart Bidding strategies, such as Target CPA (Cost Per Acquisition) and Target ROAS (Return On Ad Spend), to optimize campaign performance. These automated bidding strategies leverage machine learning to maximize conversions or revenue while staying within specified cost or return thresholds.

Audience Targeting

Agencies use advanced audience targeting options, including in-market audiences, custom intent audiences, and similar audiences. By reaching users who have shown specific interests or behaviors related to their offerings, agencies can increase ad relevance and improve conversion rates.

YouTube Advertising

PPC agencies tap into the power of YouTube advertising to reach a broader audience through video ads. They create engaging video content, leverage targeting options, and optimize campaigns for maximum visibility and engagement.

Local Services Ads

For service-based businesses, PPC agencies utilize Local Services Ads, which appear at the top of Google search results. These ads display the business’s name, phone number, reviews, and ratings, boosting visibility and generating leads for local service providers.

Showcase Shopping Ads

To promote a collection of related products, agencies employ Showcase Shopping Ads. These ads allow advertisers to feature multiple products together, providing a visually appealing and immersive shopping experience for potential customers.

Conversion Tracking

PPC agencies leverage advanced conversion tracking features to measure and analyze campaign performance. They set up conversion tracking tags, track specific actions (e.g., purchases, form submissions), and optimize campaigns based on valuable insights.

App Campaigns

With App Campaigns, agencies promote mobile apps across Google’s network, including Search, Display, YouTube, and Google Play. They leverage automated targeting and bidding to reach relevant users and drive app installations and engagement.

Ad Extensions

Agencies make effective use of ad extensions, such as sitelink extensions, call extensions, and promotion extensions. These extensions provide additional information and encourage users to take specific actions, boosting ad visibility and click-through rates.

Google Analytics Integration

PPC agencies integrate Google Ads with Google Analytics to gain comprehensive insights into campaign performance and user behavior. They analyze data, track conversion paths, and make data-driven optimizations to improve overall marketing strategies.

Conclusion

By leveraging these 11 new Google Ads features, PPC agencies are able to drive better results for their clients. From responsive search ads and local campaigns to smart bidding strategies and YouTube advertising, these features empower agencies to optimize targeting, ad creatives, and performance tracking. Incorporating these features into your Google Ads campaigns can help you stay competitive, reach your target audience effectively, and achieve improved results in your advertising efforts.