Google AdWords is a powerful advertising platform that can help you reach your target audience and grow your business. However, it can be difficult to know if your campaign is performing well if you don’t have the right information. That’s where your Google Ads agency comes in.
Your Google Ads agency should be able to provide you with regular reports on the performance of your campaign. These reports should include information on your clicks, impressions, conversions, and cost per acquisition. They should also be able to answer any questions you have about your campaign.
If you’re not sure what questions to ask, here are 20 questions to get you started:
- What are my campaign goals?
- What are my target keywords?
- What is my daily budget?
- What is my average cost per click?
- What is my conversion rate?
- What is my return on investment (ROI)?
- What are my top performing keywords?
- What are my least performing keywords?
- What are my top performing ads?
- What are my least performing ads?
- What are my top performing landing pages?
- What are my least performing landing pages?
- What are my biggest opportunities for improvement?
- What are my biggest challenges?
- What are my next steps?
- How often will I receive reports?
- How can I contact you if I have questions?
- What are your hours of operation?
- What is your cancellation policy?
- What is your guarantee?
By asking these questions, you can get a better understanding of how your Google Ads campaign is performing and what you can do to improve it. Your Google Ads agency should be able to answer all of your questions in a clear and concise way. If they can’t, you may want to consider finding a different agency.
Here are some additional tips for asking questions of your Google Ads agency:
- Be prepared. Before you contact your agency, take some time to review your campaign reports and identify any areas that you’re not sure about. This will help you to focus your questions and get the most out of your conversation.
- Be specific. When you ask questions, be as specific as possible. This will help your agency to provide you with the most accurate information.
- Be open-minded. Don’t be afraid to ask questions, even if you think they may be stupid. Your agency is there to help you, and they want to make sure that you’re getting the most out of your campaign.
- Be patient. It may take some time for your agency to get back to you with answers to your questions. Be patient and don’t hesitate to follow up if you don’t hear back from them within a reasonable amount of time.
By following these tips, you can get the most out of your conversations with your Google Ads agency.
