There are several types of Google Ads campaigns that ecommerce PPC management can use to drive traffic and increase sales. Here are three common types of Google Ads campaigns for ecommerce PPC management:
Search Campaigns
These campaigns target users who are actively searching for products or services related to the business. Search campaigns allow businesses to bid on specific keywords that are relevant to their products or services. When a user types in one of those keywords, the business’s ad may appear at the top of the search results.
Display Campaigns
These campaigns target users who may be interested in the business’s products or services based on their browsing behavior. Display campaigns place ads on websites that are part of the Google Display Network, which includes millions of websites across the internet. These ads can be in the form of banners, videos, or other media.
Shopping Campaigns
These campaigns allow businesses to advertise their products directly on Google’s search results page. Shopping campaigns include a product image, title, price, and other relevant information. When a user searches for a product that matches one of the business’s products, their ad may appear in the shopping section of the search results.
Each of these Google Ads campaigns can be effective for ecommerce PPC management, depending on the business’s goals and target audience. A comprehensive PPC management strategy may include a combination of these campaigns to maximize reach and ROI.
