As a business-to-business (B2B) company, you need to make sure that your Pay-Per-Click (PPC) agency is doing great work for your company. PPC advertising can be a powerful tool for driving qualified traffic to your website, but only if it is done correctly. Here are a few signs that your B2B PPC agency is doing great work for you.
Increased Traffic
One of the most obvious signs that your PPC campaign is working well is an increase in traffic to your website. You should be able to see an increase in the number of clicks on your ads, as well as an increase in overall website traffic. This increased traffic can help you reach a larger audience and increase your chances of generating leads and conversions.
Improved Conversion Rates
If your PPC campaign is working well, you should also see an improvement in your conversion rates. This means that a higher percentage of the visitors to your website are taking the desired action, such as filling out a form, making a purchase, or signing up for your newsletter.
Better Keyword Performance
Another sign that your PPC agency is doing a great job is that your keyword performance is improving. This means that your ads are being shown to the right people at the right time, and that your targeting is effective. You should be able to see an increase in click-through rates, as well as a decrease in cost-per-click.
Improved Ad Relevance
Your PPC agency should also be working to ensure that your ads are relevant to your target audience. This means that the ads should be written in a way that is appealing to your target audience, and that they should be targeting the right keywords. You should be able to see an improvement in the relevance score of your ads, which is a measure of how well your ads are resonating with your target audience.
Increased Return on Investment (ROI)
One of the most important factors in any PPC campaign is the return on investment (ROI). If your PPC agency is doing a great job, you should see an increase in your ROI over time. This means that you are getting a higher return on your investment in PPC advertising, and that your PPC campaign is becoming more cost-effective.
In conclusion, a great B2B PPC agency should be able to deliver results that help you reach your business goals. By focusing on the factors listed above, you can ensure that your PPC campaign is effective and that your agency is doing a great job for your business.
