Becoming a certified Google Ads specialist can be worth it, depending on your career goals and the industry you work in. Here are some factors to consider when deciding whether to pursue Google Ads certification:
Industry demand
If you work in a field where Google Ads is commonly used, such as digital marketing, advertising, or e-commerce, having a Google Ads certification can help you stand out from other candidates and demonstrate your expertise in the field. Employers may prefer to hire certified professionals, and you may be able to command a higher salary or advance in your career more quickly with this certification.
Personal career goals
If you’re looking to specialize in Google Ads or digital marketing, becoming certified can help you develop the skills and knowledge needed to succeed in this field. It can also demonstrate your commitment to ongoing learning and professional development, which may be attractive to employers.
Time and cost
Becoming certified requires passing an exam and completing a training program, which can take time and cost money. If you’re already busy with work or other commitments, you may need to weigh the time investment against the potential benefits of certification.
Relevance to your job
If you’re not currently working with Google Ads or digital marketing, or if your role doesn’t require this expertise, becoming certified may not be necessary or valuable. Consider whether certification aligns with your job responsibilities or if it may help you transition into a new role or field.
Overall, becoming a certified Google Ads specialist can be a valuable investment in your career if it aligns with your goals and the demands of your industry. It can demonstrate your expertise, help you stand out in a competitive job market, and lead to career advancement opportunities. However, it’s important to carefully consider the time and cost involved before pursuing certification.
