The main difference between a local and a global CPC (cost-per-click) agency is the scope of their operations and the markets they serve.
Local CPC Agencies
A local CPC agency typically focuses on a specific geographic area, such as a city, state, or region. Their main clients are businesses that operate within this geographic area and want to target local customers. Local CPC agencies may have a better understanding of the local market, culture, and language, which can help them create more effective campaigns for their clients. They may also have lower fees compared to global agencies.
Global CPC Agencies
On the other hand, a global CPC agency operates on a larger scale, serving clients in multiple countries or even continents. They typically have a more extensive network of partners and affiliates and can offer a broader range of services. Global CPC agencies may have a higher level of expertise in international marketing and may be able to help businesses expand into new markets. However, their fees may be higher compared to local agencies.
In summary, the main difference between local and global CPC agencies is their focus on a specific geographic area versus serving clients on a global scale. Businesses should consider their marketing goals, budget, and target audience when choosing between a local or global CPC agency.
