E-commerce PPC agencies typically use a multi-stage funnel approach to drive traffic and sales for their clients. Here is a general breakdown of the stages in an e-commerce PPC funnel:
Awareness
At the top of the funnel, the focus is on building brand awareness and attracting potential customers to the e-commerce site. This is often achieved through targeted ad campaigns and search engine optimization (SEO) efforts.
Interest
Once potential customers are aware of the brand, the next stage is to generate interest in specific products or services. This is typically done through retargeting ads that show relevant products to users who have previously visited the site.
Consideration
As potential customers show interest in specific products, the focus shifts to providing them with more information and resources to help them make a purchase decision. This may include detailed product descriptions, customer reviews, and comparison guides.
Conversion
The final stage of the funnel is to convert interested customers into paying customers. This is often achieved through optimized product pages, clear calls-to-action, and simplified checkout processes.
Throughout the entire funnel, e-commerce PPC agencies use data-driven strategies to optimize each stage and maximize the return on investment for their clients. This may include testing different ad formats, targeting strategies, and landing page designs to determine what works best for each specific client.
