Google offers a variety of courses and certifications for individuals who want to learn about Google Ads and digital marketing. Here are some options:
Google Ads Certification
This certification is free and available to anyone who wants to demonstrate proficiency in basic and advanced aspects of Google Ads. The certification includes two exams: the Google Ads Fundamentals exam and one of three additional exams in areas such as search advertising, display advertising, or video advertising.
Google Skillshop
This is an online learning platform that offers a variety of courses on Google Ads and other Google marketing products. Courses range from beginner to advanced levels and cover topics such as campaign management, measurement, optimization, and more.
Google Ads YouTube channel
Google has an official YouTube channel that provides video tutorials on Google Ads and related topics. The channel offers a variety of content, including live streams, how-to videos, and case studies.
Google Digital Garage
This is a free online learning platform that offers courses on a variety of digital marketing topics, including Google Ads. The platform offers beginner and intermediate courses that cover topics such as search advertising, display advertising, and video advertising.
Udemy
There are several paid courses available on Udemy that cover Google Ads and digital marketing. These courses are typically created by industry experts and provide a more comprehensive learning experience. However, be sure to read reviews and compare course content before purchasing.
Overall, there are many resources available for individuals who want to learn about Google Ads and digital marketing. Choose the option that works best for your learning style and goals.
