When it comes to managing Google Ads, there are two options available: human management or AI-based management. While both have their benefits and drawbacks, it ultimately comes down to your specific needs and goals.
Human Management
Human management of Google Ads involves a team of experts who work to create and manage your campaigns. This team will be responsible for researching and identifying the most effective keywords, writing ad copy, and optimizing your campaigns for maximum performance. The team will also monitor your campaigns, making adjustments as needed to ensure they are meeting your goals.
One of the primary benefits of human management is the personal touch it provides. A team of experts can work closely with you to understand your specific needs and tailor your campaigns accordingly. This can result in campaigns that are more targeted and effective.
Another benefit of human management is that it allows for greater creativity and flexibility. A team of experts can brainstorm unique and innovative campaign ideas, and make changes on the fly to adapt to changing market conditions.
However, human management can be expensive, and it may not always be feasible for small businesses with limited budgets. Additionally, there is always the risk of human error, which can lead to mistakes and inefficiencies in your campaigns.
AI-Based Management
AI-based management of Google Ads involves the use of machine learning algorithms to create and manage your campaigns. These algorithms use data from past campaigns to make decisions about keyword selection, ad copy, and bid management. This type of management is often referred to as “smart bidding”.
One of the primary benefits of AI-based management is its efficiency. Machine learning algorithms can analyze vast amounts of data quickly and make decisions in real-time, which can result in more effective campaigns.
Another benefit of AI-based management is its cost-effectiveness. Because it requires less human input, it can be a more affordable option for small businesses with limited budgets.
However, AI-based management can also have drawbacks. It may not be able to provide the same level of personalization and creativity as human management, and it may not always be able to adapt to changing market conditions as effectively.
Ultimately, the choice between human management and AI-based management will depend on your specific needs and goals. If you value a personal touch and have the budget to support it, human management may be the better option. If you are looking for a more efficient and cost-effective solution, AI-based management may be the way to go.
