When partnering with a Google agency to enhance your online advertising efforts, a common question arises: Should you grant them direct access to your Google Ads account, or should they manage your account through their Google Ads Manager Account (previously known as MCC)? In this article, we will explore both options and shed light on the factors to consider when making this crucial decision.
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Understanding Google Ads Account Access
a. Direct Access to Your Ads Account: Granting direct access means providing the agency with login credentials to your Google Ads account. They will have complete control over campaign setup, optimization, and reporting.
b. Management via Google Ads Manager Account (MCC): Alternatively, agencies can manage your account through their Google Ads Manager Account, a centralized platform that enables them to oversee multiple client accounts from a single interface. They can effectively manage campaigns without direct access to your account.
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Security and Control
a. Direct Access: Granting direct access provides agencies with full control over your account, which can be beneficial for immediate campaign adjustments. However, it also poses security concerns, as they will have access to sensitive information and the ability to make unauthorized changes.
b. Google Ads Manager Account (MCC): Opting for management via the agency’s Google Ads Manager Account offers increased security. They can efficiently monitor and optimize your campaigns without accessing sensitive account information directly. You retain control over your account, reducing the risk of unauthorized modifications.
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Transparency and Collaboration
a. Direct Access: With direct access, transparency is high as you can directly observe the changes made by the agency. Collaboration becomes seamless, and you can provide real-time feedback. However, constant communication and coordination are crucial to ensure alignment between your goals and the agency’s actions.
b. Google Ads Manager Account (MCC): While account management through the agency’s Google Ads Manager Account reduces transparency to some extent, it still allows for collaboration and communication. You can request reports, updates, and insights from the agency regarding campaign performance.
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Expertise and Efficiency
a. Direct Access: Granting direct access to your Google Ads account enables agencies to utilize their expertise effectively. They can implement changes swiftly and optimize campaigns directly within your account. This option works well when you trust the agency’s proficiency and need immediate responses.
b. Google Ads Manager Account (MCC): Opting for management through the agency’s Google Ads Manager Account provides efficiency, especially when they handle multiple client accounts. They can leverage their experience across various campaigns to optimize your advertising efforts effectively. This approach works well when you prioritize systematic management and a streamlined workflow.
Conclusion
When deciding whether to give your Google agency direct access to your Ads account or have them manage your account via their Google Ads Manager Account (MCC), it’s essential to consider various factors. Evaluate your security concerns, need for transparency, collaboration preferences, and the level of expertise required. Each approach has its advantages and considerations, so choose the option that aligns best with your goals and priorities. Remember, open communication and trust between you and your agency are crucial to ensuring successful collaboration and achieving optimal results.
