Google Ads provides various remarketing options to help advertisers reconnect with users who have previously interacted with their website or app. Here are some types of remarketing available on Google Ads:
- Standard Remarketing:
- Show ads to your past website visitors as they browse Display Network websites and apps.
- This includes text and display ads.
- Dynamic Remarketing:
- Display personalized ads to users based on their past interactions with your website or app.
- These ads often include specific products or services that users viewed on your site.
- Remarketing Lists for Search Ads (RLSA):
- Customize search ad campaigns for users who have previously visited your website.
- Allows bid adjustments or specific ad copy for users in your remarketing lists when they perform new searches on Google.
- Video Remarketing:
- Target users who have interacted with your videos or YouTube channel.
- This includes showing ads on YouTube or the Google Display Network.
- Remarketing for Mobile Apps:
- Reach users who have used your mobile app or visited your mobile website.
- Display ads to these users as they use other apps or browse the web.
- Remarketing Lists for Display Ads:
- Create custom combinations of website visitors to target specific segments with tailored ads.
- For example, you can target users who visited a specific page or spent a certain amount of time on your site.
- Customer List Remarketing:
- Upload lists of contact information (like email addresses or phone numbers) to target specific users.
- Google Ads matches the information with user accounts for ad targeting.
- Similar Audiences:
- Target users who share characteristics and behaviors similar to those in your existing remarketing lists.
- Helps expand your reach to potential customers with similar interests.
- Dynamic Search Ads (DSA):
- Show dynamic ads based on the content of your website.
- Google automatically generates ad headlines and landing pages based on user searches.
- Combination of Remarketing Strategies:
- You can combine different remarketing strategies to create more customized and effective campaigns.
By using these remarketing options, advertisers can engage with previous visitors and app users across the Google Network, increasing the chances of converting them into customers.
