The maximize conversions bidding strategy in Google Ads is used to automatically set bids in order to maximize the number of conversions for your campaign within your specified budget. This strategy can be effective for campaigns that have clear conversion goals and a sufficient amount of conversion data.
Here are some situations where you might consider using the maximize conversions strategy in Google Ads:
When you have a specific conversion goal
If you have a specific conversion goal in mind for your campaign, such as driving website sign-ups or online purchases, then the maximize conversions strategy can help you achieve that goal.
When you have a large amount of conversion data
The maximize conversions bidding strategy works best when there is enough historical conversion data for Google to make accurate predictions about which bids will result in the most conversions.
When you want to save time on bid management
If you’re running multiple campaigns and want to save time on bid management, the maximize conversions strategy can automate the bidding process and help you focus on other aspects of your campaign.
It’s important to note that while the maximize conversions strategy can be effective, it’s not always the best option for every campaign. It’s important to consider your campaign goals, budget, and historical data before deciding which bidding strategy to use.
