When outsourcing PPC (Pay-Per-Click) advertising to a Google Ads agency, the number of hours you should expect to pay for their services can vary based on several factors. The hours required for managing a PPC campaign can depend on the complexity and size of the campaign, the goals you want to achieve, the competitiveness of your industry, and the level of service provided by the agency.
Typically, Google Ads agencies charge their clients based on a monthly retainer or a percentage of the total ad spend. The retainer or percentage can include a specific number of hours dedicated to managing and optimizing the campaign.
On average, you can expect to pay anywhere from 5 to 20 hours per month for a small to medium-sized campaign. This range includes tasks such as keyword research, ad creation, campaign setup, bid management, performance monitoring, and reporting. Larger or more complex campaigns may require more hours of work.
It’s important to note that the number of hours required can also depend on the specific goals you want to achieve and the level of ongoing optimization and testing needed. If you have specific requirements or need advanced features like remarketing or conversion tracking, additional hours may be necessary.
When considering outsourcing to a Google Ads agency, it’s recommended to discuss your goals and requirements with the agency to get a clear understanding of the estimated hours and associated costs for your particular campaign.
